Take a new way to innovation.

Take a new way to innovation.

Mawa GmbH 

‘Made in Germany’ worldwide

MAWA GmbH, located in Pfaffenhofen excel in the production of metal, wood and plastic brackets through quality, design, flexibility and reliability. MAWA’s range includes over 500 products, including both innovative, but also classic and proven varieties. With an export component of over 70 percent, MAWA supplies more than 50 countries worldwide. The idea of having a heart-shaped belt and accessory holder with an equally original and well thought out heart clasp impressed the company. A worldwide license agreement for the EU design-protected product from Clou Innovations was agreed. It appears under the name ‘MAWA Sweetheart Belt Holder’.


Eurogold Industries

One of Europe’s largest producers of high quality household goods and everyday products for customers (e.g., hypermarkets, department stores, specialty stores) throughout Europe. Eurogold produce private brand label goods for many large suppliers. Their trading partners are major international corporations and importers. The Bügel Clou is appearing as a licensed product for the mass market in 2015 under the name ‘Felix’ as well as other brands, depending on customer needs.


With over 350 employees in Europe and approximately 5,400 products, WENKO-WENSELAAR GmbH & Co. KG is among Germany’s medium-sized ‘Mittelstand’ companies. Since the 1950s, WENKO has stood for the manufacture and marketing of high quality, innovative products in the areas of bathroom, kitchen, laundry and living. The Bügel Clou, therefore, fits perfectly into the wide product range of this family business. WENKO has added the Bügel Clou to its product range under the name ‘Ärmel-Fix,’ which is available via mail order or online.  


The successful sleeve ironing aid celebrates its first sales promotion with the discount store.

Kaufland, one of the largest discounters in Germany, featured the sleeve ironing aid in its ‘Tip of the Week’ brochure between 07/04 and 13/04. This was the first appearance of the product through the discount store.